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Be the first to see the trailer for the new Ben 10 live action movie!

We’re counting down the days until it’s hero time live action style. The Ben 10 Alien Swarm movie premieres on November 25, 7PM (E/P) on Cartoon Network and with over 600 special effects that bring some of your favorite Ben 10 aliens to life, this promises to be Ben’s greatest adventure ever.

Check out the trailer below!



For our Ben 10 toy products, click here. Look for exclusive Alien Swarm figure sets with Nanomech, Validus, and Alien Queen in stores this holiday season.

Join the Kamen Rider Revolution Sweepstakes!

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Think you have what it takes to fight evil from parallel universes like a Kamen Rider?

Then enter to win the ultimate stunt and action training day with Kamen Rider Dragon Knight actors and Martial Arts Champions in Hollywood, CA. From November 7 – December 5, 2009, Bandai America Incorporated, the American Taekwondo Association (ATA), and Adness Entertainment encourage consumers to enter the “Join the Kamen Rider Revolution” National Sweepstakes online at www.bandai.com/kamenrider/sweepstakes.php.

No purchase necessary to enter or win. For official rules go to www.bandai.com/kamenrider/rules.html.

The Grand Prize includes a four-day trip for four to Los Angeles and an extreme Training Day with Kamen Rider actors and Martial Arts Champions Mike Moh and Matt Mullins at the ATA Martial Arts School, XMA World Headquarters. Prizing also includes theme park tickets and Kamen Rider toys.

Ten first prize winners will also receive Kamen Rider “action packs” including toys from Bandai America Incorporated, a Kamen Rider backpack, hat and t-shirt, and martial arts sparring gear.

As part of this promotion an ATA VIP Guest Pass Certificate for one Free Private Lesson and one free month of classes is available for download online at www.bandai.com/kamenrider. With the purchase of any two Bandai America Kamen Rider toys, consumers can print out the VIP Guest Pass Certificate and bring the certificate and proof-of-purchase (UPCs or store receipt) from the toys to their local ATA School to redeem the offer.

The Kamen Rider Dragon Knight television show airs on TheCW4Kids on Saturday mornings at 11:30 a.m.

Spread the Word!!!

Let’s Ride!!!

Congratulations to the Ben 10 Alien Force Alien Creation Sweepstakes First Prize Winner!

Congratulations to Michael of North Carolina, who will celebrate his birthday early with a dream gift come true – a $500 shopping spree at Toys R Us! He has been picked as the first prize winner in the Ben 10 Alien Creation Sweepstakes from Bandai America Incorporated. With one prize down, tons of other great prizes are still up for grabs including video games, toys, and a Grand Prize trip to New York to be Bandai’s Kid Reporter at Toy Fair 2010.

Don’t miss a chance to enter the sweepstakes (http://www.bandai.com/ben10/aliencreation/) and receive a coupon for $2.50 off Ben 10: Alien Force toys. There’s also a mail-in offer for an exclusive glow in the dark Ben 10 action figure. So hurry! The sweepstakes end December 1, 2009!

PRESS RELEASE: Value Packed Holiday Toy Lineup From Bandai America Incorporated Kick-starts the Season With Power Rangers and Ben 10 Alien Force

Value Packed Holiday Toy Lineup From Bandai America Incorporated Kick-starts the Season With Power Rangers and Ben 10 Alien Force

Top Boys’ Gifts Showcase a Variety of Vehicles, Role-Play and Play-Sets for Non-stop Action

(CYPRESS, CA – November 4, 2009) – Whether battling rogue robots or fighting off evil aliens, Bandai America is bringing a dynamic lineup of action and value-packed gift items that stretch both shoppers’ dollars and kids’ enjoyment. The dynamic lineup of Power Rangers and Ben 10 Alien Force products has something to fit into every stocking, gift box and budget.

“Bandai America continues to help kids capture all the action and adventure of their favorite shows at home this holiday season,” said Colleen Sherfey, senior director of marketing, Bandai America Incorporated. “Our products for Power Rangers and Ben 10 Alien Force offer a variety of play functions and accessories that families who are looking to get more for their money will appreciate.”

Rev up your merry collection of battlized Zords and get ready for High-Octane adventures with the hottest heroes and toys from the Power Rangers RPM series “Racing Performance Machines.”

  • Deluxe Formula Megazords – $24.99 - By combining the three deluxe RPM Zords included in each set, kids can create the turbo-charged Megazords as seen on the TV show. Collect and combine all four Spring and Fall Formula Megazords (sold separately) to create an exclusive RPM Ultrazord!
  • Racing Performance Cycle & Figure – $12.99 – Play out all the RPM adventures with this Cycle and Figure. Transform cycle to cruising Chopper mode for the Ranger to stand on. Create battlized Power Rangers figures and vehicles by collecting and combining with the entire Auxiliary Trax System – Guardian Figures ($9.99) and Formula Transporters ($19.99) (sold separately).

Other available products include the Power Rangers Nitro Blaster which includes interactive sound effects & phrases, glows in the dark, and morphs from Blaster mode to Sword mode for $19.99.  You can turbo-charge your collection with the Trax Command Center where kids can keep up to speed in the race against evil. Unlock sound features and morph the center from an Action Jet into a Deluxe Battle Station.  Collect and combine with the Auxiliary Trax System to create the ultimate battle Command Center for $39.99.

‘Tis the season to give an out of this world gift with toys from Cartoon Network’s Ben 10 Alien Force , one of the top 10 action figure brands according to The NPD Group (based on dollar volume in the Action Figures & Accessories Supercategory, August 2009 YTD NPD).   Based on the hit animated television series and building on a top-selling global toy line, the Ben 10 Alien Force action figures are also nominated as one of the best toys for the holidays in 2009 by TimetoPlayMag.com’s People’s Play Awards.

  • Alien Creation Challenge $24.99 – Kids can test their alien design skills with the Alien Creation Challenge play set. Kids race against a timer as they piece together alien torsos and limbs to recreate figures based on alien combo cards. If time runs out, the tray pops up along with all the alien pieces. Keep the challenge going by adding additional figures to the play set and creating additional alien combo cards online. The play set includes three alien figures and 10 alien combo cards, as well as a special key to unlock figures.
  • Alien Creation Chamber Figures $6.99 – This award-nominated line lets fans mix and match their favorite aliens to create over a million unique alien creatures. There are over 20+ characters to collect!  Each set sold separately.

Other available products include the Ben 10 Alien Force Alien Creation Chamber that lets you create over thousands of unique alien figures with a twist of a knob for $29.99; the Ultimate Omnitrix – use the mini translucent figure to unlock alien sounds. The Omnitrix comes with an alien card and has lights all for $19.99; the Alien Creation Transporter lets kids create thousands of unique alien figures with a slide of the shell for $14.99; and the Galvanic Gunship, which is equipped with rockets and missiles, is prepared to take on any attack and can transform into three smaller spaceships for $29.99.

The toys are now available in select retailers across the country.  Fans of Bandai America’s lineup can check out their respective website pages at Bandai.com or follow on Twitter @BandaiAmerica to be alerted of the latest information, contests and promotions.

About Bandai America Incorporated

A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass six strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), network (mobile phone and PC content), visual and music content (including home entertainment), and an affiliated business group. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and entertainment today, including Power Rangers™, Ben 10 Alien Force™, DragonBall Z®, Harumika™, and Tamagotchi®. The company is headquartered in Cypress, California. Additional information is available at http://www.bandai.com.

Bandai logo: ® and © 2009 Bandai. All Rights Reserved.

Power Rangers elements: © BVS Entertainment, Inc. and BVS International N.V. All Rights Reserved.

Ben 10 Alien Force: TM and © CARTOON NETWORK. All Rights Reserved.

DragonBall Z: © 2009 Bird Studio/Shueisha, Toei Animation. All Rights Reserved.

Harumika: TM and © SUNRISE, Layup. All Rights Reserved.

Tamagotchi: TM & © 2004-2009 Bandai, WiZ. All Rights Reserved.

FOR MORE INFORMATION:
Weber Shandwick
Danielle Dusky
310-854-8275
ddusky@webershandwick.com

Happy Halloween from Bandai and the Tamagotchi Gang!

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Halloween is just around the corner and we’ve got a new desktop wallpaper to help get you into the holiday spirit.

Click here to download the spooky-kooky Tamagotchi wallpaper!

p.s. Boo!!!

Enter the Ben 10 Alien Force Alien Creation Sweepstakes!

Ben 10 Alien Force Alien Creation SweepstakesPlay the online game and try to complete the Ben 10 figure before time runs out!

Enter the sweepstakes for your chance to win:

Grand Prize (1)

A 3-day/2-night trip for 2 to New York City. Winner will act as the Official Bandai Kid Reporter at the 2010 Toy Fair. See and report on the new 2010 toys from Bandai. Winner will be drawn December 15, 2009!

First Prize (1)

A November Shopping Spree at Toys R Us near Winner’s Home – up to a $500 value. Winner will be drawn October 26, 2009.

Weekly Prizes (6)

Ben 10 Alien Force: Vilgax Attacks video game and Ben 10 Toys. Two winners will be drawn each week – November 9, 2009, November 16, 2009 and November 23, 2009!

Click here for more information, official rules and online game!

PRESS RELEASE: Bandai America Powers Up Like It’s 1993; Brings Back Mighty Morphin Power Rangers in New Toy Line

Bandai America Powers Up Like It’s 1993; Brings Back Mighty Morphin Power Rangers in New Toy Line

Fans and Families Can Celebrate Pop Culture Phenomenon with “Power Up Video Challenge” Contest; Over $11,000 In Cash Prizes Up For Grabs

(CYPRESS, CA – October 1, 2009) – Go! Go! Get your Power Morphers – it’s Morphin’ time! Bandai America will bring the best-selling Power Rangers toy line back to its intergalactic, prehistoric roots with the “five teenagers with attitude” that started it all in a new collection of Mighty Morphin Power Rangers toys. The inaugural and most recognizable of 15 Power Rangers themes, this powered up Mighty Morphin line will feature both fresh and nostalgic play and collection experiences. Including action figures, vehicles, Megazords and role-play items aligned with the Mighty Morphin Power Rangers TV series premiering Saturday mornings January, 2010 on ABC Kids; the highly anticipated toys will begin to arrive at retail by the end of this year.

As the original Mighty Morphin Power Rangers took over the air waves – and your brain waves – in 1993 they made an unforgettable impact on pop culture. Showing that heroes come in every color, teamwork conquers all, and girls really can rule (unfortunately for good and evil), they took entertainment and play-time by storm. With three TV seasons, a motion picture and thousands of toys, the Power Rangers have spent 17 straight years in the top ten best-selling boys’ action figure brands in the US according to The NPD Group.

“The original Mighty Morphin Power Rangers captivated the country in 1993, and many kids who played with the toys now have children of their own,” said Tim Wills Senior Vice President, Sales and Marketing, of Bandai America Incorporated, “Families can experience their ‘morphin’ time’ once again as a whole new generation of kids are introduced to the Mighty Morphin Power Rangers toys.”

“I’m tickled pink to have had the opportunity to be a part of this juggernaut children’s action series and brand,” says Paul Schrier, former Mighty Morphin actor and director, “The good-natured humor and strong messages of teamwork and friendship really hit home with audiences everywhere and I can’t wait to see what’s next from this fountain of heroic action!”

To kick off the refreshed toy line, fans and families will get ready to battle not only for the salvation of the universe, but also for $11,000 in cash prizes in Bandai America’s “Power Up Video Challenge” contest. Consumers will be challenged to view a Power Rangers “cliffhanger video” online or at one of more than 2,000 movie theatres in the U.S., and then submit their own unique ending in a mini-movie or story-board at Bandai.com. Selected by both peers and a judging panel, the winning video and story-board entries will receive $10,000 and $1,000 in cash prizes respectively. Participants learn more and enter to win between October 1 and December 15 at www.Bandai.com.

About Bandai America Inc.

A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass six strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), network (mobile phone and PC content), visual and music content (including home entertainment), and an affiliated business group. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and entertainment today, including Power Rangers™, Ben 10™, Dragon Ball Z® , Harumika, and Tamagotchi®. The company is headquartered in Cypress, California and information is available at www.Bandai.com and you can follow us on Twitter @BandaiAmerica.

FOR MORE INFORMATION
Weber Shandwick
Danielle Dusky
310-854-8275
ddusky@webershandwick.com

Vote for Ben 10 and Harumika on 2009 People’s Play Awards

Exciting news!

Two of our brands, Ben 10 Alien Force for Boys Action and Harumika for Girls Toys, were nominated as best toys for the holidays in the 2009 People’s Play Awards by www.TimeToPlayMag.com.

Voting begins today October 1st and goes through November 30th.

Click on the link below and vote for our superstar brands! You are not required to submit your name/email when voting, and you can submit your vote multiple times!

Cast your vote to help create America’s Holiday 2009 Wish List!
People's Play Awards

PRESS RELEASE: Bandai America Incorporated Brings New Kamen Rider Dragon Knight TV Series to Life with Action Figures, Vehicles and Role-Play

Contact: Danielle Dusky
Weber Shandwick
(310) 854-8200
ddusky@webershandwick.com
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Bandai America Incorporated Brings New Kamen Rider Dragon Knight TV Series to Life with Action Figures, Vehicles and Role-Play

Kamen Rider Dragon Knight Toy Line Empowers Kids to Become “Defenders of the Earth”

(NEW YORK, NY – October 1, 2009) – Bandai America Incorporated introduces Kamen Rider Dragon Knight – a toy line that empowers boys 6+ to defend the world from General Xaviax, an evil warlord from a parallel dimension. Inspired by the television series produced by Adness Entertainment Co., Ltd., Bandai’s dynamic toy line captures the many action-packed elements that combine to make Kamen Rider Dragon Knight one of the year’s hottest up-and-coming properties for boys.

Produced by leading Japanese entertainment studio Adness Entertainment, Kamen Rider Dragon Knight follows the heroic adventures of teenager Kit Taylor, who discovers a mysterious deck of Advent Cards that grant him the power to transform into an ancient armored warrior called a Kamen Rider. He joins his comrade, Kamen Rider Wing Knight, to battle the alien renegade warlord, General Xaviax, and his army in both the real world and an alternate reality called Ventara, or the Mirror World.

Fall 2009 product highlights include:

  • Kamen Rider 4” Collectible Figures – These 4” figures allow kids to play and battle evil. As seen on the TV series, “Kamen Rider Dragon Knight.” Each figure comes with one Advent Card and their own accessory. An Advent Card is the card that the Kamen Riders use to summon their Contract Beast! Collect them all.
  • Kamen Rider Deluxe Rider Set – Throughout the TV show, the 13 Kamen Riders rely on their cycles to battle against the evil Xaviax and his army. Kids can play out their own adventures with the same cycles as seen on show. Each set includes a 4” figure with their corresponding cycle that includes LED light features. Create a custom look by attaching the translucent accessory pieces to the bike. Each set includes one Advent Card that activates special sound features on the Deluxe Dragvisor weapon (sold separately).

About Bandai America Incorporated
A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass six strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), network (mobile phone and PC content), visual and music content (including home entertainment), and an affiliated business group. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and entertainment today, including Power Rangers™, Ben 10™, DragonBall Z® and Tamagotchi®. The company is headquartered in Cypress, California and information is available at www.Bandai.com.

About Adness Entertainment
Headquartered in Tokyo with offices in Los Angeles, Adness Entertainment is involved in the production, worldwide distribution and merchandise licensing of original kids-based television entertainment. Parent company Adness Co., Ltd. is a major distributor of home entertainment in Japan and a producer of high-profile feature film entertainment.

© 2009 Ishimori Pro., Toei, Adness. Bandai logo: ® and © 2009 Bandai. All Rights Reserved.

PRESS RELEASE: Bandai America Incorporated Continues Ben 10 Alien Force Invasion with Out of This World Toy Line in Fall 2009

Contact: Danielle Dusky
Weber Shandwick
(310) 854-8200
ddusky@webershandwick.com
Lauren McCabe
Cartoon Network Enterprises
(212) 275-6882
Lauren.mccabe@turner.com
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DOWNLOAD PDF

Bandai America Incorporated Continues Ben 10 Alien Force Invasion with Out of This World Toy Line in Fall 2009

Award Nominated Increased Depth of Play Features Expanded Cast of Alien Action Figures, Vehicles, Role-Play and Play-Sets for Endless Ben 10 Action

(NEW YORK, NY – October 1, 2009) – Bandai America Incorporated and Cartoon Network Enterprises (CNE) captures the fun and imaginative spirit of Ben 10 Alien Force once again with an all-new, top-selling toy line in Fall 2009. Today at the annual Time to Play Holiday Showcase event in NYC, the expanded roster of Ben 10 Alien Force alien action figures was named an award nominee for the People’s Play Awards as one of the must-have toys this holiday season. The action figures joins a dynamic lineup of role-play, vehicle and play-set toys that allow kids to “go full force” with their own Ben 10 adventures and play experiences. Inspired by Cartoon Network’s hit original action-adventure series for boys, Bandai America’s Ben 10 Alien Force toy line is one of the top 10 action figure brands according to The NPD Group (based on dollar volume in the Action Figures & Accessories Supercategory, August 2009 YTD NPD).

“The imagination, action and creativity of the Ben 10 Alien Force brand have made it a huge success, and Bandai has captured all of that in this toy line,” said Colleen Sherfey, senior director of marketing, Bandai America Incorporated. “As content continues to expand, we continue to leverage our expertise in action figures to create global toy lines that delight and engage both new and long-time fans of Ben 10.”

Launched in summer 2009, Bandai America’s Ben 10 Alien Force Fall 2009 collection captures the excitement of the television series with new Alien Force action figure characters, as well as characters from the classic Ben 10 series. Season three of Ben 10 Alien Force launched on Cartoon Network September 11th with all new episodes, introducing even more characters and ways for kids to play with the brand’s figures and role-play toys.

Fall 2009 product highlights include:

  • Alien Creation Figures– This award nominated line lets fans mix and match their favorite aliens to create over a million unique alien creatures. There are over 20+ characters to collect.
  • Ultimate Omnitrix: Kids can pretend to be Ben 10 and help defend the planet against evil aliens with this incredible Omnitrix. Use the mini translucent bust. Collect the 4-inch alien figures (sold separately) with translucent bust to unlock alien sounds. The Omnitrix comes with an alien card and has LED lights.
  • Alien Creation Challenge:: Kids can test their alien design skills with the Alien Creation Challenge playset. Kids race against a timer as they piece together alien torsos and limbs to recreate figures based on alien combo cards. If time runs out, the tray pops up along with all the alien pieces. Keep the challenge going by adding additional figures to the playset and creating additional alien combo cards online. The playset includes three alien figures and 10 alien combo cards, as well as a special key to unlock figures.
  • The Alien Creation Transporter– The Ben 10 Alien Creation Transporter lets kids create thousands of unique alien figures with the slide of the shell – on-the-go! The set includes two figures with interchangeable alien parts. Using the Alien Creation Transporter, kids can mix and match parts to create a different custom Ben 10 alien creature every time.
  • Galvanic Gunship:: The Galvanic Gunship allows Ben and his crew to embark on all-new out of this world adventures. Equipped with rockets and missiles, this spaceship is prepared to take on any attack and can transform into three smaller spaceships. The Galvanic Gunship includes an exclusive Ship Character, a popular sidekick character from the Planet Galvin B.

Fans of Bandai America’s lineup can check out the Alien Force website at Bandai.com/Ben10. The Alien Force website features alien character biographies, product information and games.

Bandai America’s toy line rounds out a robust Ben 10 consumer products program from a wide array of partners, which includes video games, games and puzzles, apparel, footwear, accessories, home furnishings, back-to-school items, consumer electronics and publishing.

About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, The Secret Saturdays, Chowder, The Marvelous Misadventures of Flapjack, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand, CAKE Entertainment and Fresh TV for the hit Total Drama franchise and the PGA of America for the youth marketplace.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Bandai America Incorporated
A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass six strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), network (mobile phone and PC content), visual and music content (including home entertainment), and an affiliated business group. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and entertainment today, including Power Rangers™, Ben 10™, DragonBall Z® and Tamagotchi®. The company is headquartered in Cypress, California and information is available at www.Bandai.com.

Ben 10 Alien Force TM and © CARTOON NETWORK. Bandai logo: ® and © 2009 Bandai. All Rights Reserved.