Bandai America Launches New Star Wars R2-D2-Tamagotchi!

August 3, 2021

Tamagotchi and Lucasfilm have collaborated with the new Star Wars R2-D2 –Tamagotchi! Everyone’s favorite galaxy far, far away is now closer than ever with the […]

Tamagotchi and BT21 Team Up for a New Launch!

July 22, 2021

Tamagotchi and BT21 team up for BT21 Tamagotchi! UNISTARS can now put their favorite BT21 characters in the palm of their hands…

Bandai America Launches Tamagotchi Pix

April 21, 2021

Everyone’s Favorite Virtual Pet Continues To Evolve With Exciting New Upgrades! Bandai America is fortifying the Tamagotchi franchise in the North American market and allowing […]

New Tamagotchi Introductions

November 25, 2020

New Launch Alert! Demon Slayer and Evangelion Tamagotchi devices have officially debuted! With authentic Japanese programming and packaging, these devices will keep you entertained for […]

Bandai America Lands Four Products On The Toy Insider’s Top Holiday Toy List!

October 15, 2020

The toy industry’s most influential organization and trusted go-to resource for parents and gift-givers have unveiled their top picks for the best kids’ toys and […]

Bandai America Partners with Sanrio® To Debut a New Hello Kitty® Tamagotchi

October 1, 2020

Everyone’s Favorite Virtual Toy Continues to Evolve with Beloved Characters Tamagotchi®, a household name and one of the largest toy brands of all time launches […]

Bandai America Launches Tippies! 

August 13, 2020

Grow your Tippies collection with beloved characters from Disney & Peanuts Get ready for a new twist on play with Tippies! These little cuties spin, […]

Bandai America Launches 44 Cats Toy Line!

July 6, 2020

We’re not “kitten” around- pre-order now! Bring the pawsome adventures of 44 Cats home with this all new line of toys based on the popular […]

Raise your own Demon Slayer with the Demon Slayer Tamagotchi!

July 2, 2020

NEW LAUNCH ALERT! You can now raise your own demon slayer with the authentic Japanese version of the Demon Slayer Tamagotchi! The collaboration comes in […]

The OG Tamagotchi you loved back in the 90’s is back with fresh new colors for Fall!

July 1, 2020

Hey Tama-Lovers! Guess what? The Original Tamagotchi you loved in the 90s is back again with 4 NEW colors! Raise your Tamagotchi character from egg, […]

Bandai America Welcomes Virgo Shaka & Itachi Uchiha to the Anime Heroes

June 14, 2020

With SEVEN Anime Heroes characters already available (four from Naruto and three from Saint Seiya), this fall, fans can get their hands on two more […]

Bandai America Launches Tamagotchi On Wonder Garden

June 11, 2020

Everyone’s favorite virtual pet continues to evolve! Today, Bandai America is set to grow the Tamagotchi franchise in the North American market with the release […]