News
New Tamagotchi Introductions
November 25, 2020
New Launch Alert! Demon Slayer and Evangelion Tamagotchi devices have officially debuted! With authentic Japanese programming and packaging, these devices will keep you entertained for […]
Bandai America Lands Four Products On The Toy Insider’s Top Holiday Toy List!
October 15, 2020
The toy industry’s most influential organization and trusted go-to resource for parents and gift-givers have unveiled their top picks for the best kids’ toys and […]
Bandai America Partners with Sanrio® To Debut a New Hello Kitty® Tamagotchi
October 1, 2020
Everyone’s Favorite Virtual Toy Continues to Evolve with Beloved Characters Tamagotchi®, a household name and one of the largest toy brands of all time launches […]
Bandai America Launches Tippies!
August 13, 2020
Grow your Tippies collection with beloved characters from Disney & Peanuts Get ready for a new twist on play with Tippies! These little cuties spin, […]
Bandai America Launches 44 Cats Toy Line!
July 6, 2020
We’re not “kitten” around- pre-order now! Bring the pawsome adventures of 44 Cats home with this all new line of toys based on the popular […]
Raise your own Demon Slayer with the Demon Slayer Tamagotchi!
July 2, 2020
NEW LAUNCH ALERT! You can now raise your own demon slayer with the authentic Japanese version of the Demon Slayer Tamagotchi! The collaboration comes in […]
The OG Tamagotchi you loved back in the 90’s is back with fresh new colors for Fall!
July 1, 2020
Hey Tama-Lovers! Guess what? The Original Tamagotchi you loved in the 90s is back again with 4 NEW colors! Raise your Tamagotchi character from egg, […]
Bandai America Welcomes Virgo Shaka & Itachi Uchiha to the Anime Heroes
June 14, 2020
With SEVEN Anime Heroes characters already available (four from Naruto and three from Saint Seiya), this fall, fans can get their hands on two more […]
Bandai America Launches Tamagotchi On Wonder Garden
June 11, 2020
Everyone’s favorite virtual pet continues to evolve! Today, Bandai America is set to grow the Tamagotchi franchise in the North American market with the release […]
Dragon Ball Super Limit Breaker Series Gets Four NEW Additions: Goku, Jiren, Goku Black & Vegeta
May 31, 2020
With eight Dragon Ball Super Limit Breaker figures already available (Super Saiyan Broly from Dragon Ball Super, Super Saiyan Vegeta, Super Saiyan Broly, Super Saiyan […]
The Bandai Foundation Donates Funds to Local Charities During COVID-19
April 15, 2020
Today, The Bandai Foundation announced that they are donating $55,000 to help support local charities in need! The Bandai Foundation has been working closely with […]
Bandai America unveils its first wave of Anime Heroes: Naruto and Saint Seiya!
February 28, 2020
Calling all action figures and anime fans! After an amazing four days at New York Toy Fair 2020, Bandai America is thrilled to announce that […]