New Ben 10 Ultimate Alien Toy Line from Bandai America Incorporated
Captures Creativity and Spirit of Cartoon Network’s Award-Winning Brand
New Ben 10 Ultimate Alien Line Offers Multiple Play-Time Experiences for Kids to Create, Play and Combine
NEW YORK – February 15, 2010 – Inspired by Cartoon Network’s top-rated, Emmy Award®-winning television franchise, Bandai America Incorporated showcases its new out-of-this world Ben 10 Ultimate Alien toy line at the 2010 Toy Fair. Based on the all-new Cartoon Network original series debuting this spring, the Fall 2010 product line includes action figures, role-play, vehicles, and its patent-pending Alien Creation System toys that allow kids to use their imagination to create and combine thousands of aliens. The new line features more alien figures than ever before and also unveils the revamped Ominitrix called the Ultimatrix that Ben wears in the show.
“The new Ultimate Alien line continues Bandai America’s commitment to developing toys that nurture children’s creativity and imagination,” said Colleen Sherfey, Senior Director of Marketing at Bandai America. “The line allows kids to extend their imagination and adventures by incorporating online components, as well as traditional play value.”
Marking its fifth year at retail in 2010, Ben 10 consistently ranks as one of the top ten action figure brands, according to The NPD Group, and Bandai’s Ben 10 Alien Force action figures were recognized as one of the best toys for the holidays in 2009 by TimetoPlayMag.com’s People’s Play Awards. Launching in summer 2010, Bandai America’s Ben 10 Ultimate Alien Fall 2010 collection captures the excitement of the television series with new Ultimate Alien action figure characters, as well as characters from the classic Ben 10 series.
Fall 2010 product highlights include:
- The Alien Creation Chamber Laboratory: This toy is the newest addition in a long line of “Alien Creation” toys for the brand that continues to boost design and invention skills by letting kids develop their own unique combination of aliens. Kids create these aliens by loading the lab with multiple arms, legs, heads and torsos, and with a push of a few buttons, a new alien comes together. Millions of alien combinations are possible.
- The Disc Alien Ultimatrix: This latest edition of the Omnitrix which is called the Ultimatrix comes with a disc-shaped alien hero that can be placed inside the Ultimatrix and activated to pop up bringing the alien to life. These Alien Discs come packed with select articulated 4” figures. The Disc Alien Ultimatrix unlocks the alien voices of several characters from the cartoon, including Ultimate Spidermonkey, Ultimate Humungousaur, Ultimate Big Chill, Ultimate Swampfire, Nanomech, Amphibian, Armodrillo, Water Hazard, Terraspin and NRG. Lights and sounds help make the Ultimatrix come to life!
- The Mark 10 Deluxe Vehicle: The Ben 10 Deluxe Vehicle comes with lights, sounds, missiles and four vehicle modes: racer, hovercraft, submarine, and jet fighter. A specially designed Ben 10 action figure is included. Other 4” Alien Collection figures can fit in the vehicle as well.
Fans of Bandai America’s Ben 10 lineup have a new Ultimate Alien website at Bandai.com/Ben10 to call home.
About Bandai America Incorporated
A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass four strategic business units: toys and hobby, amusement facilities, game contents & visual and music content. Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and entertainment today, including Power Rangers™, Ben 10™, Dragon Ball Z®, Harumika, and Tamagotchi®. The company is headquartered in Cypress, California and information is available at www.Bandai.com.
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, The Secret Saturdays, Chowder, The Marvelous Misadventures of Flapjack, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand, CAKE Entertainment and Fresh TV for the hit Total Drama franchise and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Bandai logo: ® and © 2010 Bandai. All Rights Reserved.
Power Rangers elements: © BVS Entertainment, Inc. and BVS International N.V. All Rights Reserved.
Ben 10 Ultimate Alien: TM, Ben 10 Alien Force: TM and © CARTOON NETWORK. All Rights Reserved.
DragonBall Z: © 2009 Bird Studio/Shueisha, Toei Animation. All Rights Reserved.
Harumika: TM and © SUNRISE, Layup. All Rights Reserved.
Tamagotchi: TM & © 2004-2009 Bandai, WiZ. All Rights Reserved.
FOR MORE INFORMATION:
Danielle Dusky
Weber Shandwick for Bandai America Incorporated
310-854-8275
ddusky@webershandwick.com
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