MEDIA / PRESS
Posted: 06.28.2007
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Cliff Jin/Leslie Galerne The Rogers Group (310) 552-4105/552-4104 cjin@rogerspr.com lgalerne@rogerspr.com *Visuals available upon request |
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School's Out for the Summer so the Tamagotchi® Characters are Interviewing for Jobs & "Livin' the Tamagotchi Life"
Mametchi, Memetchi & Kuchipatchi Pounding the Pavement Across America in
Search of Their True Calling in Life
(Cypress, CA – June 28, 2007) - It's time to throw out the textbooks and pencil cases, since Summer is here. But while kids across America join their families on fun-filled vacations in the hot sun, the popular characters from Tamagotchi - the world's first and top-selling "virtual pet" tech toy - are pounding the pavement in search of work. Mametchi (the intelligent and sincere one), Memetchi (with those big sparkly eyes and opinionated mind) and Kuchipatchi (the mild-mannered one) are interviewing for fun Summer jobs - but don't expect them to be mowing lawns in the neighborhood. They're on a pursuit to find what their true passions and talents are, so they can pick a dream job that allows them to live the exciting Tamagotchi life 24/7.
Traveling in their Tamagotchi van, Mametchi, Memetchi and Kuchipatchi will interview for jobs at all their favorite places, including local baseball stadiums, zoos, theme parks, malls and the beach. They'll stop in Boston, joining in on all the Independence Day celebrations; New York City and the Jersey Shore; Philadelphia; Baltimore and Washington, DC; Atlanta; Dallas; San Diego; Los Angeles, where they hope to run into their favorite rock stars; San Francisco; Portland; Seattle; Denver; Minneapolis; Chicago; and Toronto, Canada right around the Labor Day holiday. Fans may be lucky enough to spot and photograph them while they're actually working, but can also keep up with all their fun travels and job experiences at www.Tamagotchi.com by reading each character's personal blog.
"Since school's out for the Summer, we decided to let the Tamagotchi characters try out different jobs that'll keep them busy, yet let them have some fun with their friends across the country," said Michael Riley, vice president of marketing for Bandai America Inc. "I got to pursue my dream job in the toy industry, so it's only fair that Mametchi, Memetchi and Kuchipatchi get the chance to discover what job field they're most passionate about."
About Tamagotchi® Connection®
A leader in the youth electronics category, Bandai America's new Tamagotchi Connection V4.5 lets fans guide their favorite Tamagotchi characters through the adventure of life by playing games, going to preschool and elementary school, and then choosing a fun career - such as a rock star, fashion designer, doctor and more. V4.5 also lets kids travel to the interactive world of TamagotchiTown.com, where they can visit with all the characters while shopping at the mall, eating in the food court, visiting the school and more.
For endless hours of fun, this colorful and portable tech toy allows kids to experience what it's like to raise a real pet, as well as encourages them to interact with their friends via infrared technology. This advanced feature lets two Tamagotchi owners "connect" together to have their characters trade gifts and play games.
Originally launched in 1997, the egg-shaped Tamagotchi went on to sell more than 40 million units worldwide and created a brand new toy category within the industry. Bandai America reintroduced the brand in 2004 with new technology, creating stronger-than-ever consumer demand. For more information about Tamagotchi, please visit www.Tamagotchi.com.
About Bandai America Incorporated
A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., a new joint entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass five strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), mobile content, and visual and music content (including home entertainment). Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and entertainment today, including Power Rangers, Ben 10, Tamagotchi and Girlz Connect. The company is headquartered in Cypress, California and information is available at www.Bandai.com.
