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WELCOME TO BANDAI AMERICA INCORPORATED

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ABOUT BANDAI AMERICA

EMPLOYMENT

Employment Contact Info:

Reina A. Bonilla
Human Resources Manager
Bandai America Incorporated
5551 Katella Avenue
Cypress, CA 90630
Fax: (714) 816-9530
Fax: (714) 816-6710
bonillar@bandai.com

(Marketing Dept.) Manager, Boys Marketing
This position will develop, implement and manage marketing plans and strategies related to the assigned brand/product lines. Essential job functions include: Working closely with our R&D department and Licensor to manage a brands product development cycle. Manage and coordinate all packaging, promotion, POS material, graphics and other creative materials. Responsible for coordinating activities and working with public relations and advertising agencies to ensure effective communications. Presents marketing concepts/product lines sales, retailers and partners. Manages product usage, sizzle commercial development, packaging mock-up, and collateral materials for toy fairs. Develops marketing initiatives that will drive more business to the retailers and works with sales group to implement plans. Reviews analysis of marketing POS numbers to identify opportunities for increased sales. Carries out supervisory responsibilities, gives direction and reviews work activities of staff. Develop marketing plans, objectives, strategies for new and existing brands.

(Marketing Dept) VP, Boys Marketing
Directly responsible for all duties governed under the strategic business unit. Creates the overall architecture of each Brand under the SBU. Duties to include P& L responsibility, strategic planning, managing the Brand and dept. personnel, administering organizational policies and procedures, coaching/mentoring. This position is also responsible for licensing, agency liaison as well as contract negotiation.

Marketing Manager - E-Commerce
Develops long term and annual strategic business plan for e-commerce, including development and start-up. Initiates and leads internal cross-functional teams to deliver e-commerce business objectives. Initiates and manages positioning strategy for e-commerce channel based on competitive and marketplace strategic assessment. Creates and manages financial operating plan for e-commerce channel. Develops and tracks appropriate metrics.

Attorney
Provide legal assistance to the Company, representing the Company in the areas of corporate, intellectual property, and general commercial issues. Assist Vice President, Business & Legal Affairs to review legal documents, memos and letters to maximize Company position and advise Company management concerning legal rights, obligations, and privileges. These lists are representative and additional duties may be added as business conditions dictate.